The Rev. Jamal Bryant of the South’s largest church is now escalating boycott efforts against Target.
The Lowdown
According to the reports, Pastor Bryant is the pastor at New Birth Missionary Baptist Church in Stonecrest. He first helped lead calls that led to boycotts against Target last month following their reversal on company-wide DEI policies (diversity, equity, and inclusion.)
Bryant claims that the U.S retailer hasn’t met the demands being made by those angered by the company’s DEI reversal following increasing hostile political pressure from the far-right.
Target first rolled back its DEI policies back in January triggering almost instant boycotts
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