Kraft Heinz is once again trying its hand at alcohol. According to reports, the company has launched Crystal Light refreshers (set to debut this month) and there’s plenty to know about them.
The Lowdown
Kraft Heinz is hoping its latest concoction sticks. According to the company, Crystal Light Vodka refreshers are coming this month. The idea was apparently conceived by executives after they noticed numerous social media posts of people mixing the drink mix with their booze instead of the traditional water.
To start, the company his releasing lemonade and wild strawberry flavors to be sold in the Northeast this month. The company hopes to have a much larger rollout some time next year.
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